01
Marketing & leasing
Warm natural-light photography, transparent listings with the entire requirement set disclosed up front, and showings led in person by a named leasing agent — not a lockbox-and-app shortcut.
Bay Area · Since 2014
Asheville property management, run with care.
Fifty homes across Montford, West Asheville, North Asheville, Kenilworth, and Biltmore Forest. Every listing publishes credit, income, pet policy, and house rules in plain English — so you know if you qualify before you drive across the parkway to tour.
Three front doors
Whatever brought you here.
01
Prospective residents
Browse our portfolio across five Asheville neighborhoods. Every listing publishes its credit floor, income multiple, pet rules, and any house-specific policies before you book a showing.
View homes02
Property owners
Considered stewardship for craftsman bungalows, mountain modern homes, and prewar foursquares. Flat seven percent, monthly photo reports, and a leasing team that picks up the phone.
Owner services03
Current residents
Pay rent, request maintenance, file a renewal — or just message Sarah and the resident-services team. One door for everything.
Resident portal18 days
Avg time to lease
< 6h
Inquiry response
92%
Renewal rate
50
Homes managed
How we work
A home, properly cared for.
Six disciplines, all kept in-house. We resist the urge to grow: every owner is known to us by name, every home is walked once a month.
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Resident screening
Credit, employment, prior-landlord references, and a written decision inside two business days. We use the same 640 / 2.5× standard on every applicant — no surprises, no quiet adjustments.
03
Rent collection
Online portal with auto-reminders, owner draws on the tenth, ACH at no cost to residents, and one consolidated statement covering every home we manage for you.
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24/7 maintenance
After-hours line answered live by a person, not a chatbot. Vetted local trades — Reems Creek Plumbing, Foothills Electric, Blue Ridge HVAC — invoiced through at cost with no markup.
05
Owner reporting
Monthly reports with photographs of home and yard condition, a written maintenance summary, and a tax-ready package every January.
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Compliance & evictions
NC GS 42 landlord-tenant compliance kept current, fair-housing-trained leasing, and — on the rare occasion it is required — eviction proceedings filed and managed through Buncombe County Magistrate Court.
Just listed
New on the market this week
Recently available homes in our care. Most lease within three weeks at this price tier.
Where we work
Concentrated in five neighborhoods
Fifty homes across Montford, West Asheville, North Asheville, Kenilworth, and Biltmore Forest. Filter the map by neighborhood or bedroom count to see what is currently open.
City Beds
Where we work
Neighborhoods.
Transparent requirements
Know before you apply.
Every Hearth & Hollow listing publishes the same standards in the same plain language. If a particular home layers on stricter terms, those are flagged on the listing as well — so the decision to apply is yours, fully informed.
01
640
Minimum credit
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2.5× monthly rent
Income to rent
03
7 years
Eviction lookback
04
7 years (felonies); 3 years (misdemeanors)
Criminal lookback
05
Welcome — house rules apply
Pet policy
06
Accepted at 75× rent annual income
Co-signers
07
$50 per adult
Application fee
Why Hearth & Hollow
Built for renters who want to settle in.
We started Hearth & Hollow in 2016 after a decade between us at larger property firms in Charlotte and Atlanta. Eleanor came up through leasing in Charlotte's Plaza Midwood; Caleb ran portfolio operations for a 400-unit firm in Atlanta's Virginia-Highland. We both moved our families to Asheville the same summer, met at a North Carolina REALTORS event, and decided to do something smaller and more careful — fifty homes, all hand-walked, all known to us building by building.
- 01 Requirements upfront Every listing shows the credit floor, income multiple, pet rules, and any house-specific terms before you reach out. No bait-and-switch, no surprise fees at signing.
- 02 Real people on the ground Our leasing team — Sarah, Marisol, and Jonah — work out of our office on Lexington Avenue downtown. They answer the phone in business hours and reply to written inquiries within six.
- 03 Move-in ready Every home gets a full turnover between residents: paint, deep clean, professional inspection, HVAC service, and any deferred maintenance closed before the next move-in.
- 04 Honest pricing Listed rent is what you pay. No "amenity fees" tacked on at signing. Application fee is $50 per adult, set to cover our actual screening costs — refunded in full if we decline within 24 hours.
In their words
Three perspectives on the experience.
We'd been ghosted by two listing agents the same week before we found Hearth & Hollow. Their listing told us up front the credit minimum, the dog policy, and the actual pet fee. We qualified, applied on a Wednesday, signed the lease the following Monday. Two years in our Montford bungalow now and we couldn't be happier.
I own a 1920s foursquare in West Asheville that I inherited from my grandmother. Hearth & Hollow took it over after my last manager kept letting the gutters back up and damaging the soffits. They fixed three years of deferred maintenance in two months and the resident has now renewed twice. Reports come every month with photos — I see what's happening to the house.
Five years in the same Kenilworth craftsman. Hearth & Hollow took over from the original owner three years ago when he moved to Florida and the house has actually gotten better — they replaced the water heater before it failed, repointed the chimney, and the front porch is finally level again. They renew our lease without raising it more than fair-market.
Recognized
Affiliations and honors.
NARPM Member
National Association of Residential Property Managers
NC REALTORS®
North Carolina Association of REALTORS
BBB A+ Rated
Accredited business since 2018
Equal Housing Opportunity
Fair-housing trained, annually
How it works
From inquiry to keys in three weeks
Most of our residents close on a home within 18 days of first contact.
01
Browse
See every available home on a single page. Filter by neighborhood, beds, laundry, or pet policy. The map updates as you filter.
02
Tour
Book a showing online. A named leasing agent meets you at the home — not a generic open-house broker juggling six listings at once.
03
Apply
Our application takes 15 minutes. $50 per adult. Decision in writing within two business days.
04
Move in
Sign digitally, fund first month + security, and we coordinate the keys and a move-in walkthrough. Welcome basket from a local maker on the kitchen counter when you arrive.
Field notes
From the porch.
Notes on Asheville homes, neighborhood shifts, and the considered work of caring for a small portfolio. Brief, infrequent, and free of marketing fluff.
Common questions
Asked and answered.
Six of the questions we receive most often. If yours is not addressed below, we reply to written inquiries within six business hours.
01 How do you set rent on a home?
We pull comparable closed leases within the same neighborhood and the same tier of construction — generally within a half-mile radius. The benchmark is written, with three to five comps, and we present a recommended figure with a brief positioning note. Owners decide the listed rent; we tell them honestly when a number will sit on market.
02 What is the management fee?
A flat seven percent of collected rent — typical for the Asheville market. No setup fee, no vendor markup — Reems Creek Plumbing, Foothills Electric, and Blue Ridge HVAC invoice through at cost. Leasing-only placement is a flat $1,200. Engagement is month-to-month, terminable on thirty days written notice on either side.
03 How long do homes sit vacant between residents?
Average time on market in our portfolio is eighteen days from listing to signed lease. West Asheville and Montford one-bedrooms typically lease faster than that; Biltmore Forest homes occasionally take longer in winter when the relocation market slows.
04 What standards do you use to qualify residents?
A 640 credit minimum, gross monthly income at or above 2.5× rent, two years of rental history, and a clean seven-year eviction record. Co-signers welcome at 75× annual income. We use the same standards on every applicant; the rules are published on every listing.
05 What happens if a resident stops paying rent?
We are in contact within 48 hours of a missed payment and document every step in writing. If a payment plan cannot be reached, we serve the NC 10-day notice and proceed through Buncombe County Magistrate Court. In nearly ten years of operation we have filed eviction in fewer than three percent of tenancies.
06 How do you handle pets and emotional-support animals?
About eighty percent of our homes welcome pets within house rules; the actual fee, if any, is on each listing. Documented assistance and emotional-support animals are accommodated in every home per Fair Housing law, with no additional fee.
For owners
A complimentary rental analysis, by post.
A written rent benchmark, three to five comparable homes within a half-mile of yours, and a positioning memo — typically within four business days. No obligation, no follow-up sales call unless you ask for one.
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